Studies
“A new survey uncovers trends in rich media advertising by surveying the people who create ads.” Free until 12/15/05.
eMarketer, November 15, 2005 No Comments »
The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
17 page PDF
DoubleClick, September 2005 No Comments »
Rich Media Campaigns Twice as Effective at Lifting Brand Message Association
Dynamic Logic, June 1, 2002 No Comments »
News
65media and Klipmart Collaborate on Ad
“Online video advertising provider Klipmart teamed up with interactive marketing agency 65media to produce online video ad units containing interactive features as a promotion of Universal Pictures’ upcoming release of “You, Me and Dupree.”"
iMedia Connection, July 11, 2006 No Comments »
“DoubleClick has acquired video ad specialist Klipmart, and will combine the company’s technology and services with its own DART Motif rich media platform.”
ClickZ, June 28, 2006 No Comments »
EyeWonder Gets Cozier with Flash
“EyeWonder has released a Flash module that will let creatives design, build and test their ad units entirely within Macromedia’s Flash authoring environment.”
ClickZ, June 20, 2006 No Comments »
EyeWonder Upgrades Reporting Tool
“EyeWonder, Inc. has unveiled its AdWonder 6.0 reporting system that features enhanced tracking and online reporting functionality.”
iMedia Connection, June 5, 2006 No Comments »
“24/7 Real Media has launched Rich Media Foundry, a set of tools for creating and trafficking rich media advertising from multiple vendors.”
ClickZ, May 23, 2006 No Comments »
Eyeblaster Releases Video Studio
“ADVERTISING FIRM EYEBLASTER TODAY WILL begin marketing a simplified platform for the creation and execution of video advertising online.”
MediaPost, May 18, 2006 No Comments »
Revenue.net Self-Serve Rich Media
“Oversee.net’s Revenue.net announced the release of a new self-serve rich media advertising program for publishers and advertisers.”
iMedia Connection, April 27, 2006 No Comments »
Prospectiv Rich Media Online Lead Forms
“Prospectiv announced rich media capability to its online lead generation forms for its marketing clients.”
iMedia Connection, April 27, 2006 No Comments »
Advertising.com Accepts Rovion Format in Rich Media Network
“In an effort to broaden its offerings, AOL’s Advertising.com has added Rovion’s inPerson streaming video technology to the roster of approved formats in its rich media network. The inPerson technology looks like a cross between a floating ad format and a streaming video format.”
ClickZ, April 24, 2006 No Comments »
EyeWonder Rich Media Ads on MSN
“EyeWonder, Inc. announced that its ad formats are now fully certified and available to advertisers on MSN.com”
iMedia Connection, April 11, 2006 No Comments »
Commentary
“Online video is decentralizing TV. Is this the end of rich media banners?”
ClickZ, April 14, 2006 No Comments »
Why Rich Media is the Only Media
“Our media strategies editor suggests that all media planned and placed should now be rich media.” By Jim Meskauskas.
iMedia Connection, April 11, 2006 No Comments »
What’s the Matter With Rich Media?
“You understand online advertising is good for you. Does that mean you should do it?” By Dorian Sweet of Tribal DDB.
ClickZ, March 31, 2006 No Comments »
“A void in the market was created to a large extent by a failure of the large ad server incumbents to lead a necessary charge toward supporting more functional and dynamic creative executions.” By Christopher P. Batty of Gawker.
MediaPost, March 7, 2006 No Comments »
The Rich Media Measurement Gap
“With the onslaught of online video, should we bother measuring interactions?” By Dorian Sweet’s of Tribal DDB.
ClickZ, February 3, 2006 No Comments »
Ad Networks: An Easy Reach to Rich Media
“Advertising.com’s SVP and GM of national sales walks us through how and why to use an ad network for your rich media campaign.” By Nada Stirratt.
iMedia Connection, January 18, 2006 No Comments »
“Our senior editor talks with Eyeblaster’s President and CEO Gal Trifon about the rich media landscape.”
iMedia Connection, January 3, 2006 No Comments »
New Integration Opportunities: PaperBoy
“Grady Rose’s president sits down with PointRoll’s Andy Ellenthal and USAToday.com’s Lorraine Ross to talk about PointRoll’s new digital Free Standing Insert.”
iMedia Connection, December 15, 2005 No Comments »
PaperBoy Delivers Coupons to Your Desktop
“It encompasses local circulars, flyers, retail promotions, and coupons.” By Tessa Wegert of Enlighten.
ClickZ Experts, November 2, 2005 No Comments »
What Rich Media Advertisers Can Learn From Search Engines
by Ian Schafer of Deep Focus.
ClickZ Experts, October 7, 2005 No Comments »