Studies
Giving Clicks Credit Where They’re Due: What You Need To Know When Allocating Your Search Budget
Here’s the MediaPost article
360i/SearchIgnite Whitepaper, May 2006 No Comments »
Are Search Marketers Stretched Too Thin?
“As if search engine marketing wasn’t complicated enough…”
eMarketer, May 16, 2006 No Comments »
Advertising Placements by Industry and Top Sponsored Links, March 2006
ClickZ, April 20, 2006 No Comments »
ClickZ, April 6, 2006 No Comments »
Search Marketing: What’s the Problem?
“The media spotlight that shines so brightly on Google may be blinding many observers to problems that lie ahead for search marketing.”
eMarketer, March 21, 2006 No Comments »
“The answer is yes. But that could be good news for advertisers and consumers.”
eMarketer, March 7, 2006 No Comments »
Click Fraud: How Real Is the Threat?
“There’s a troubling paradox for advertisers and it is one that that will only intensify as the ongoing boom in online advertising continues: as search engine marketing grows, so does the potential for click fraud, which, in turn, can eat into overall revenue numbers.”
eMarketer, March 6, 2006 No Comments »
Sponsored Link Impressions Show Impressive Growth
“According to new data from Nielsen//NetRatings, impressions served by Google and Yahoo!’s sponsored link advertising businesses, which include search and contextual advertising networks, grew by 16% between August 2005 and January 2006. Total impressions for both services reached 64.3 billion in the latter month.”
eMarketer, February 23, 2006 No Comments »
How Testing Can Improve Ad Copy
“In a recent series of tests we used PPC advertising to find out which names and domain names actually delivered the highest clickthrough rates.”
iMedia Connection, February 15, 2006 No Comments »
News
PinPoint Bringing Back a Human
“PinPoint Interactive Media announced recently that it will be changing its bid management system for search marketing from automated back to a manual system– a move that breaks away from the industry standard.”
iMedia Connection, August 2, 2006 No Comments »
Study: Search Marketers Undervalue ‘Assists’
“Marketers who credit only the last search result a person clicks on before converting are missing the full value of “assist” clicks, according to a new study.”
ClickZ, August 2, 2006 No Comments »
ComScore Adds Competitive Search Data to qSearch
“Media measurement firm comScore Networks plans to offer what it’s calling Competitive Search Marketing Reports. The new product allows agencies, publishers and online marketers to compare the effectiveness of their campaigns and those of their competitors.”
ClickZ, July 27, 2006 No Comments »
Google To Give Marketers More Click Fraud Info
“GOOGLE SAID TUESDAY THAT IT would begin offering AdWords advertisers reports on the number of invalid clicks that Google filters from their accounts.”
MediaPost, July 26, 2006 No Comments »
Study: Display Ad Exposure Boosts Search Conversion
“A new study from Atlas Institute proves what many marketers have intuitively known: Running display ads can help improve the results of a concurrent search campaign.”
ClickZ, July 21, 2006 No Comments »
Prices of Brand-Related Search Terms to Soar
“An increase in premium keyword costs will be the result of greater numbers of major brands’ entering the search marketing arena, Chris Sherman said during his keynote address at MediaPost’s Search Insider Summit, MediaPost reports.”
MarketingVox, July 21, 2006 No Comments »
Google’s Click-Fraud Efforts Deemed “Reasonable”
“An engineer investigating Google’s click fraud detection system has concluded that the company’s efforts to combat the scourge are “reasonable.”"
ClickZ, July 21, 2006 No Comments »
Average Keyword Price Down in Q2
“The average price that advertisers bid for search keywords fell in the second quarter, continuing an ongoing trend, according to Fathom Online’s Keyword Price Index.”
MarketingVox, July 19, 2006 No Comments »
DoubleClick Releases Spotlight Tag Bidding
“DoubleClick has announced the release of Spotlight Tag Bidding as part of their DART Search keyword management and bid management system.”
iMedia Connection, July 19, 2006 No Comments »
24/7 Real Media Unveils Decide DNA
“24/7 Real Media, Inc. announced the release of Decide DNA 6, a search engine marketing (SEM) platform that enables marketers to automate, streamline and manage the entire campaign management process.”
iMedia Connection, July 19, 2006 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »
Search Ads: Pay However You’d Like
“A maturing industry must explore different pricing options.” By Pamela Parker, managing editor of several units of the ClickZ Network.
ClickZ, May 5, 2006 No Comments »
Competitive Research, Intelligence, and Search Marketing, Part 1
“Tools for competitive search analysis for marketers of all sizes and budgets. Part one of a two-part series.” By Kevin Lee, co-founder and executive chairman of Did-it.com, LLC.
Part 2
ClickZ, May 5, 2006 No Comments »
Adapting Search to Meet Consumer Need
“iCrossing’s Noah Elkin discusses how marketers should derive insights from consumer search patterns.”
iMedia Connection, April 19, 2006 No Comments »
“Too many search campaigns — and bid strategies — are based on bad data. A list of the biggest stumbling blocks.” By Kevin Lee, co-founder and executive chairman of Did-it.com, LLC.
ClickZ, April 21, 2006 No Comments »
Search Engine Brand Management
“Hitwise’s senior research analyst explains how to boost searches that lead to your brand’s site.” By LeeAnn Prescott.
iMedia Connection, April 14, 2006 No Comments »
Predictive Modeling and Programmed Trading in SEM
“When does predictive modeling makes sense as either a tactical or strategic campaign management tool?” By Kevin Lee of Did-it.com.
ClickZ, April 14, 2006 No Comments »
“Our search editor looks at advances in search engine advertising program testing.” By Kevin M. Ryan.
iMedia Connection, April 12, 2006 No Comments »
Online Converts Offline… with Search
“iProspect director of algorithmic search discusses measuring offline conversions through online lead generation and branding.” By Naga Krothapalli.
iMedia Connection, April 7, 2006 No Comments »
Proactive Steps Against Click Fraud
“The creative director for Kinetics Results reports on a recent Marketing Experiments webinar.” By Dave Wilkie.
iMedia Connection, April 6, 2006 No Comments »