News
Google To Give Marketers More Click Fraud Info
“GOOGLE SAID TUESDAY THAT IT would begin offering AdWords advertisers reports on the number of invalid clicks that Google filters from their accounts.”
MediaPost, July 26, 2006 No Comments »
Google’s Click-Fraud Efforts Deemed “Reasonable”
“An engineer investigating Google’s click fraud detection system has concluded that the company’s efforts to combat the scourge are “reasonable.”"
ClickZ, July 21, 2006 No Comments »
Google Gets Tougher With AdWords Landing Pages
“The company has announced on its Inside AdWords blog that it will be updating its “landing page quality” scoring algorithm to weed out more low-quality sites that are linked to by AdWords ads.”
ClickZ, July 11, 2006 No Comments »
Google Upgrades AdWords With Daypart Scheduling
“SEARCH GIANT GOOGLE TODAY WILL upgrade AdWords by allowing advertisers to change bids or deactivate campaigns at different times during the day.”
MediaPost, June 16, 2006 No Comments »
Yahoo Sued For Buying Keywords On Google
“The lawsuit, filed in federal district court in Colorado by JP Enterprises–which runs the online dating service lovecity.com–accuses Yahoo and the other companies of bidding to appear on Google’s results pages when users query on “lovecity” and the related terms “lovecity.com” and “www.lovecity.”"
MediaPost, June 16, 2006 No Comments »
Suit Seeks to Block Google Click Fraud Settlement
“A former Google advertiser filed a suit Wednesday to block a $90 million settlement of a class-action suit related to click fraud, reports the Associated Press.”
MarketingVox, May 11, 2006 No Comments »
Google Serving More Ads on ‘Commercial’ Searches
“Google will display more ads for commercial-related keywords in its paid search results than in its non-commercial results, Google said last week, DM News reports (via MarketingVOX).”
MediaBuyerPlanner, May 4, 2006 No Comments »
Google Takes MSN Rivalry To Washington
“WITH THE SEARCH BATTLE BETWEEN MSN and Google heating up, the search giant has been appealing to lawmakers in the United States and Europe to keep a close eye on Microsoft’s new browser, Internet Explorer 7, which carries a built-in search tool that defaults to MSN’s search engine.”
MediaPost, May 2, 2006 No Comments »
“IN A MOVE THAT COULD impose significant costs on bid management firms and other search engine marketing companies, Google has decided to start charging on a per-use basis for its AdWords application programming interface, or API, which allows software developers to design applications that send and receive data to and from its keyword ad auction.”
MediaPost, April 20, 2006 No Comments »
Google’s U.S. Lead Keeps Growing, Ask Makes Move
“Google’s lead over Yahoo and Microsoft in the U.S. search market continues to increase, and the renamed Ask.com (formerly AskJeeves, in fifth place) has begun to increase its share, according to ComScore figures for February, reports CNET.”
MarketingVox, March 29, 2006 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »
“Don’t let an antiquated campaign structure result in missed opportunities or waste. A step-by-step guide to fine-tuning a Google AdWords campaign.” By Kevin Lee of Did-it.com.
ClickZ, March 3, 2006 No Comments »
Google Personalized Search Leaves Google Labs
By Chris Sherman.
ClickZ Experts, November 30, 2005 No Comments »
Google and UPN Announce Deal to Stream Video of Recently Aired TV Premiere
“Everybody Hates Chris” TV show
Search Engine Watch, September 26, 2005 No Comments »
Google AdWords Customer Satisfaction Survey
“Google sent out another survey to some AdWords advertisers recently. Most of the questions centered around satisfaction with AdWords along with solicitation for feedback and improvements.”
Online Marketing Blog, September 20, 2005 No Comments »
Google Top Search Engine In July 2005; Toolbar-Based Queries Grow & Yahoo Tops There
SearchEngineWatch, August 23, 2005 No Comments »