News
MSN Unveils Analytics Site For Search Marketers
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“MICROSOFT THIS MORNING WILL LAUNCH a Web site designed to give search advertisers additional tools for managing online campaigns.”
MediaPost, June 22, 2006 No Comments »
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“Microsoft flipped the switch today on its AdCenter paid search platform. It’s now using it to run all ads on its U.S. search properties.”
ClickZ, May 4, 2006 No Comments »
Google Takes MSN Rivalry To Washington
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“WITH THE SEARCH BATTLE BETWEEN MSN and Google heating up, the search giant has been appealing to lawmakers in the United States and Europe to keep a close eye on Microsoft’s new browser, Internet Explorer 7, which carries a built-in search tool that defaults to MSN’s search engine.”
MediaPost, May 2, 2006 No Comments »
MSN AdCenter Still Getting Better Results than Google, Yahoo
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“MSN’s adCenter, still in beta, may not be in the running when it comes to search volume, but apparently quality - as a result of the demographic data it uses - is trumping quantity, producing better results for advertisers than Google or Yahoo, according to yet another search expert, writes InternetRetailer.”
MarketingVox, February 21, 2006 No Comments »
Atlas Integrates MSN Paid Search
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MediaPost, December 20, 2005 1 Comment »
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“MSN HAS BECOME THE LATEST large Internet player to attempt to make the contents of books searchable online.”
MediaPost, October 28, 2005 No Comments »
MSN’s AdCenter to Be Total Ad Management Platform
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MarketingVox, September 27, 2005 No Comments »
Microsoft Plans to Sell Search Ads of Its Own
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New York Times, September 26, 2005 No Comments »
Commentary
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Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »
MSN’s Answer to Search (and Maybe a Few Other Things)
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By Pete Lerma.
ClickZ Experts, January 24, 2006 No Comments »
Better Targeting With adCenter
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By Kevin Lee of did-it.com
ClickZ Experts, October 28, 2005 No Comments »
MSN Keywords: Paid Search’s Answer to Everything? | Guest Editorialist Melissa Burgess
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adBUMb, September 14, 2005 No Comments »