News
MSN Unveils Analytics Site For Search Marketers
“MICROSOFT THIS MORNING WILL LAUNCH a Web site designed to give search advertisers additional tools for managing online campaigns.”
MediaPost, June 22, 2006 No Comments »
“Microsoft flipped the switch today on its AdCenter paid search platform. It’s now using it to run all ads on its U.S. search properties.”
ClickZ, May 4, 2006 No Comments »
Google Takes MSN Rivalry To Washington
“WITH THE SEARCH BATTLE BETWEEN MSN and Google heating up, the search giant has been appealing to lawmakers in the United States and Europe to keep a close eye on Microsoft’s new browser, Internet Explorer 7, which carries a built-in search tool that defaults to MSN’s search engine.”
MediaPost, May 2, 2006 No Comments »
MSN AdCenter Still Getting Better Results than Google, Yahoo
“MSN’s adCenter, still in beta, may not be in the running when it comes to search volume, but apparently quality - as a result of the demographic data it uses - is trumping quantity, producing better results for advertisers than Google or Yahoo, according to yet another search expert, writes InternetRetailer.”
MarketingVox, February 21, 2006 No Comments »
Atlas Integrates MSN Paid Search
MediaPost, December 20, 2005 1 Comment »
“MSN HAS BECOME THE LATEST large Internet player to attempt to make the contents of books searchable online.”
MediaPost, October 28, 2005 No Comments »
MSN’s AdCenter to Be Total Ad Management Platform
MarketingVox, September 27, 2005 No Comments »
Microsoft Plans to Sell Search Ads of Its Own
New York Times, September 26, 2005 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »
MSN’s Answer to Search (and Maybe a Few Other Things)
By Pete Lerma.
ClickZ Experts, January 24, 2006 No Comments »
Better Targeting With adCenter
By Kevin Lee of did-it.com
ClickZ Experts, October 28, 2005 No Comments »
MSN Keywords: Paid Search’s Answer to Everything? | Guest Editorialist Melissa Burgess
adBUMb, September 14, 2005 No Comments »