News
Yahoo Delays Search Marketing Overhaul
“YAHOO CHAIRMAN AND CEO TERRY Semel Tuesday said the company was pushing back a planned upgrade for its search marketing division until at least the end of this year.”
MediaPost, July 19, 2006 No Comments »
Yahoo Promises Refunds In Click Fraud Settlement
“YAHOO THIS WEEK AGREED TO settle a class-action click fraud lawsuit by offering cash refunds or ad credits to search marketers who have paid for clicks made by users who had no good faith intention of visiting the marketers’ Web sites.”
MediaPost, June 30, 2006 No Comments »
Yahoo Sued For Buying Keywords On Google
“The lawsuit, filed in federal district court in Colorado by JP Enterprises–which runs the online dating service lovecity.com–accuses Yahoo and the other companies of bidding to appear on Google’s results pages when users query on “lovecity” and the related terms “lovecity.com” and “www.lovecity.”"
MediaPost, June 16, 2006 No Comments »
Analysts, SEMs Bullish On Yahoo Search Overhaul
“YAHOO’S PENDING SEARCH ADVERTISING OVERHAUL will make pay-per-click advertising more appealing to big brand marketers, and also will likely improve click-through rates, analysts and search marketers said Monday.”
MediaPost, May 9, 2006 No Comments »
Yahoo Details Search Platform Revamp
“Yahoo is today expected to share details of its impending search platform revamp, which will begin a phased implementation in Q3.”
ClickZ, May 8, 2006 No Comments »
Yahoo! Modifies Trademark Keyword Policy
“Yahoo! Search Marketing has begun notifying U.S. advertisers that they will no longer be allowed to bid on competitors’ trademarked keywords beginning next week.”
ClickZ, February 24, 2006 No Comments »
SEMs Welcome Shorter Yahoo! Ads
“This week, Yahoo! Search Marketing will begin truncating its sponsored search text ads after the first 70 characters. Many search marketers see the move as a positive one.”
ClickZ, January 17, 2006 No Comments »
YSM Brings Creative Standards in Line with Google’s
“In what it says is an effort to be easier on consumers’ eyes, Yahoo! Search Marketing (YSM) is shortening its text ads from 190 characters in the body to just 70.”
ClickZ, December 19, 2005 1 Comment »
Yahoo! Search Marketing Lowers the Budget Bar
“Yahoo! Search Marketing (YSM) is getting friendly with the “long tail” phenomenon as it plays catch-up to Google in wooing the little guys.”
ClickZ, October 24, 2005 No Comments »
Changes at the Top at Yahoo! Search and Ad Sales Units
“”Moving forward, the search marketing sales team will be operating under the same sales team as the brand marketing team,” said Yahoo! CEO Terry Semel. “We believe there will be even closer alignment between the two groups.”"
ClickZ, October 20, 2005 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »
Strategies for Yahoo!’s Shorter Descriptions
By Kevin Lee of Did-it.com
ClickZ Experts, January 20, 2006 No Comments »
Yahoo! Search Marketing (Overture) New Paid Listing Program Coming March 2006?
Search Engine Roundtable , September 14, 2005 No Comments »