Studies
Are Search Marketers Stretched Too Thin?
“As if search engine marketing wasn’t complicated enough…”
eMarketer, May 16, 2006 No Comments »
iProspect’s Outsourced SEO Metrics & ROI Study
“Discover whether search marketers recognize better ROI from SEO or paid search advertising, and the extent to which search marketers are able to measure ROI at all.”
iProspect, August 2005 No Comments »
iProspect’s Natural SEO Keyword Length Study
“Learn the keyword lengths that produce the most traffic, the highest conversions, and how to target the best types of keywords for your site, and for your visitors place within their buying cycle.”
iProspect, November 2004 No Comments »
News
Study: Search Marketers Undervalue ‘Assists’
“Marketers who credit only the last search result a person clicks on before converting are missing the full value of “assist” clicks, according to a new study.”
ClickZ, August 2, 2006 No Comments »
To Each Search Engine Its Own Algorithms
“Research from Fortune Interactive explains how search engines determines Web page rankings.”
ClickZ, July 17, 2006 No Comments »
Study: MSN, Google Most ‘Relevant’ Search Results
“MSN Search and Google produce the most relevant search results according to a study by search marketing firm IntraLink, which conducted 250 test searches on the major search engines this spring, writes DM News.”
MarketingVox, May 3, 2006 No Comments »
Google Takes MSN Rivalry To Washington
“WITH THE SEARCH BATTLE BETWEEN MSN and Google heating up, the search giant has been appealing to lawmakers in the United States and Europe to keep a close eye on Microsoft’s new browser, Internet Explorer 7, which carries a built-in search tool that defaults to MSN’s search engine.”
MediaPost, May 2, 2006 No Comments »
First Page Search Engine Listing Provides Brand Lift
“According to new research conducted by Jupiter Research and sponsored by iProspect, 62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results.”
MediaPost, April 27, 2006 No Comments »
Hitwise Online Brand Search Study
“Hitwise released a study that found one in seven online searches results in searchers visiting competitor sites.”
iMedia Connection, April 21, 2006 No Comments »
Study: 15% of Brand Searches Stray from Company’s Site
“After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand’s Web site, while the rest are diverted to competitor’s sites, comparison shopping engines and affiliates.”
ClickZ, April 17, 2006 No Comments »
Search Marketing: Coming Out On Top
“A full 90% of users click on hits within the first three pages of search results.”
eMarketer, April 17, 2006 No Comments »
Study: Two-Thirds Of Searchers Click On First Results Page
“AN INCREASINGLY IMPATIENT WEB-SURFING PUBLIC is inclined to click on links that appear in the first page, and to promptly revise queries or change search engines when initial results are unsatisfactory. Those are among the key findings of a new report by iProspect, conducted in partnership with Jupiter Research.”
MediaPost, April 11, 2006 No Comments »
Dreary Headlines, Too, Are Google’s Doing
“At a time when website traffic - readers, that is, and therefore advertisers - can make or break publishers, and search engines drive up to one-third of traffic to news sites, writes the New York Times, the journalistic art of writing headlines that please readers as well as editors is undergoing the trials and tribulations of having to serve a third master, too: search engines.”
MarketingVox, April 10, 2006 No Comments »
Commentary
Adapting Search to Meet Consumer Need
“iCrossing’s Noah Elkin discusses how marketers should derive insights from consumer search patterns.”
iMedia Connection, April 19, 2006 No Comments »
SEO, Information Architecture and Interface Design
“It’s not just the keywords. The most important building block of SEO is information architecture.” By Shari Thurow.
ClickZ, April 24, 2006 No Comments »
Does Textbook SEO Really Work Anymore?
“Or does decent ranking depend more on links and end-user behavior?” By Mike Grehan, founder and CEO of Smart Interactive.
ClickZ, April 17, 2006 No Comments »
SEO Generalists vs. SEO Specialists
“Which is better — and what’s the difference?” By Shari Thurow.
ClickZ, April 10, 2006 No Comments »
Search Engine Optimizing for Europe
“A couple of leading German SEO experts talk about optimizing sites for Germany and beyond.” By Mike Grehan of Smart Interactive.
ClickZ, April 3, 2006 No Comments »
“The search marketing director at Acceleration dispels the myth that natural search is free and explains how to measure its value.” By Wayne Lieb.
iMedia Connection, March 31, 2006 No Comments »
The Best SEO Experts Are Named Mike
“How to spot “Mike the Genius” of search engine optimization.”
ClickZ, March 27, 2006 No Comments »
Don’t Sabotage Your Search Engine Optimization Company
“Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen.” By Scott Buresh.
ISEdb, March 22, 2006 No Comments »
“iCrossing’s Noah Elkin explains why relying entirely on paid search is a mistake, and why natural search optimization is key to your marketing mix.”
iMedia Connection, March 20, 2006 No Comments »
Mixing Organic SEO and Pay Per Click Marketing
“SEO Question: What is the best way to determine what resources should be put into pay per click marketing versus organic SEO?”
SEO Book, March 19, 2006 No Comments »