Studies
Hitwise: Online Communities Searches
“Hitwise tracks searches on online communities, chat sites and sites visited immediately after MySpace.com.”
iMedia Connection, March 30, 2006 No Comments »
News
Windows Live Spaces Goes after MySpace
“The new, ad-supported version of the erstwhile MSN Spaces has officially launched, with features intended to challenge the likes of MySpace and Facebook.”
MarketingVox, August 2, 2006 No Comments »
Forrester: Gen Y Leads Social Media Surge
“CONSUMERS BETWEEN THE AGES OF 18 and 26 are spearheading an array of online activities including social computing and online banking, according to a new study released Monday by Forrester Research.”
MediaPost, August 1, 2006 No Comments »
“In a bid to connect with the “mom-blogging” phenomenon, Johnson’s Baby, the baby care products division of Johnson & Johnson, is putting together a blog directory as part of a new branded social media site.”
ClickZ, July 31, 2006 No Comments »
Coca-Cola Tries the CGM Side of Life
“The Coca-Cola Company has morphed its longtime corporate Web site at Coca-Cola.com into an international brand portal with user-generated content in mind.”
ClickZ, July 31, 2006 No Comments »
Social Networking For the Over-50 Crowd
“Monster.com founder Jeff Taylor believes life begins at 50, and will today launch a social networking site geared toward the baby boomer crowd. “Live the best life possible” is the message the new site Eons.com plans to communicate. “
ClickZ, July 31, 2006 No Comments »
Social Networking Bill May not Have Much Impact on Marketers
“The thought of not being able to visit MySpace or Facebook at school may strike fear into the hearts of many a student. A bill amending the Communications Act of 1934, which was passed by the House yesterday, could put that nightmare scenario on the books. Though usage of such sites by marketers to reach teens is proliferating, not everyone believes it will have much of an impact on online marketing if it is passed into law.”
ClickZ, July 27, 2006 No Comments »
Tokyo Venture Aims to be CGM Marketing Powerhouse
“Four of Tokyo’s dominant advertising and online media companies have launched a joint venture, called CGM Marketing, to build marketing tools and programs around community-driven content.”
ClickZ, July 28, 2006 No Comments »
Forecast: Networking Sites’ Ad Revenue To Reach $1.86 Billion In 2010
“FAST-GROWING MYSPACE.COM, WHICH NOW COUNTS around 100 million users, will take in $180 million in U.S. ad revenue this year, predicted research firm eMarketer in a report issued Wednesday.”
MediaPost, July 26, 2006 No Comments »
Jeep Gets Social to Reach Younger Buyers
“With a new entry-level vehicle that appeals less to baby boomers and more to their kids, Jeep is turning to social networking and user-generated content online to help it reach that audience.”
ClickZ, July 24, 2006 No Comments »
Yahoo New-Homepage Campaign Uses User Video
“Yahoo is promoting the launch of its redesigned homepage with a “Yahoo has changed” campaign - created by Yahoo roster shops SoHo Square and OgilvyOne - that’s centered on user-generated video, reports AdWeek.”
MarketingVox, July 17, 2006 No Comments »
Commentary
User-Generated Content Lessons
“Marketers should pay attention and learn from the history of user-generated content in order to avoid making the same mistakes.” By Doug Wintz.
iMedia Connection, April 24, 2006 No Comments »
Social Networking Is Your Friend
“A social networking strategy is not optional. Five best practices for making social networking work for you.” By Mark Kingdon of Organic.
ClickZ, April 11, 2006 No Comments »
“We’re in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve their goals.” By Gary Stein of Ammo Marketing.
ClickZ, April 10, 2006 No Comments »
What the Heck is Social Search?
“Community and users entering data into search results may change search forever: our search editor talks about the opportunities for marketers.” By Kevin M. Ryan.
iMedia Connection, March 22, 2006 No Comments »
Social Computing & Interactive Marketing
“A new Forrester Research report argues that in order to succeed, marketers should discard top-down communication in favor of collaboration.” By Fiona Torrance.
iMedia Connection, March 22, 2006 No Comments »
Can Marketers Control CGM? Should They?
“We don’t want consumers to conclude we’re listening to them as we push them out of the way.” By Pete Blackshaw of Nielsen BuzzMetrics.
ClickZ, March 21, 2006 No Comments »
“Kevin Doohan, director of web marketing for ConAgra Foods, believes the pros of active consumer participation are greater than the cons of reduced control.”
iMedia Connection, February 16, 2006 No Comments »
“Letting consumer creativity run wild — with your content.” By Ian Schafer of Deep Focus.
ClickZ, February 10, 2006 No Comments »
Firefox Seeks Consumer Generated Ads with New Campaign
Micro Persuasion, December 1, 2005 No Comments »
How to Act on Consumer-Generated Media
By Pete Blackshaw of Intelliseek
ClickZ Experts, November 1, 2005 No Comments »