News
GoFish Launches Branded Dating Show
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“It’s tough to compete with the biggest video Web sites around, so to help promote its new online reality show contest, video site GoFish is hoping to get the word out by posting footage to sites like YouTube, Yahoo Video and Google Video. “
ClickZ, July 31, 2006 No Comments »
Burger King Sponsors Heavy.com Fake News Site
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“BROADBAND ENTERTAINMENT NETWORK HEAVY HAS teamed up again with Burger King to create an offbeat online promotion for its new BK Stackers sandwiches on Heavy News, the news channel the site unveiled this week.”
MediaPost, July 27, 2006 No Comments »
HP Sponsors Reuters Mobile News
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“IN AN ATTEMPT TO GROW its wireless audience, Reuters Monday shifted its mobile news alert service to a completely ad-supported revenue model. Computer giant Hewlett-Packard will exclusively sponsor the service for the next two weeks.”
MediaPost, July 18, 2006 No Comments »
State Farm, AT&T, Georgia Pacific Sponsor Movie Site
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“STATE FARM, AT&T, AND GEORGIA Pacific have signed on as sponsors for Disney Online’s site for the new Disney and Pixar animated movie “Cars.”‘
MediaPost, June 9, 2006 No Comments »
Sponsored Online Education, Higher ROI
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“Powered, Inc. released a study that found sponsoring online educational programs for consumers produces a far greater ROI than comparable marketing dollars spent on traditional media advertising or direct marketing.”
iMedia Connection, May 23, 2006 No Comments »
Virgin Mobile To Sponsor Heavy.com Series
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“VIRGIN MOBILE HAS FORGED A sponsorship agreement with youth-targeted broadband video site Heavy.com after previewing the company’s slate of shorts in its first “digital upfront.”"
MediaPost, May 9, 2006 No Comments »
North Face Launches Online Magazine
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“OUTDOOR GEAR RETAILER THE NORTH Face and custom publishing company Pace Communications today are expected to launch a new online magazine for outdoor enthusiasts.”
MediaPost, April 27, 2006 No Comments »
Honda Sponsors Internet Reality Show
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“TO PROMOTE ITS NEW HATCHBACK, “The Fit,” Honda will sponsor an original reality show created for the Web.”
MediaPost, April 26, 2006 No Comments »
ANA: Marketers Up Branded Entertainment Spending
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MarketingVox, April 20, 2006 No Comments »
Sisterwoman.com Launched; TLC, Neutrogena Sponsor
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“Sisterwoman.com, the recently launched social network targeting women age 25 to 50, has officially gone live and is hoping not only to build an online community but also allow the incorporation of brands into that community experience, writes ClickZ.”
MarketingVox, April 20, 2006 No Comments »
Commentary
Branded Entertainment Comes of Age
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“Has the internet become a viable option for branded entertainment? Savvy marketers are taking chances and jump-starting the learning curve.” By Pete Stein of Avenue A | Razorfish
iMedia Connection, November 29, 2005 No Comments »
Windows XP to sponsor Food Network Web show
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Ad Jab, November 1, 2005 No Comments »