Studies
Blog, Podcast and RSS Advertising Surge Ahead
“Not long ago online advertising was the “alternative” choice but now there are alternatives to it.”
eMarketer, April 26, 2006 No Comments »
Online Adopted by 80 Percent of Advertisers
“According to the recent Outsell annual Ad Spending Study to analyze differences across advertisers and the markets they target: B2B, B2C, and Healthcare, Yahoo! and MSN face extended minority status in the ratings of advertisers if they don’t change the perception that ads on Google are more effective.”
MediaPost, March 8, 2006 No Comments »
Internet Advertising Revenues Soar to a New Record in 2005
“Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, according to just-released data by the Interactive Advertising Bureau and PricewaterhouseCoopers. This amounts to a 30% annual increase over the previous revenue record of $9.6 billion in 2004.”
eMarketer, March 3, 2006 No Comments »
Out With the Old Media Ad Spending Trends and Still in With the New
“It has become a leitmotif in the industry to note that ad dollars are moving away from print, radio and television and into the online world. To no one’s surprise, a new report underscores this ongoing reality.”
eMarketer, February 21, 2006 No Comments »
“According to the “Marketing and Technology Survey,” from Three Deep Marketing, conducted with support from Marketing Sherpa, marketers were adamant about not wanting to be pitched in person or on the phone. 70.9% of the respondents said ‘No phone!” and most didn’t want a face-to-face meeting, either.”
eMarketer, February 10, 2006 No Comments »
Online Marketing and Smaller Businesses
“About two-thirds of small and medium-size businesses (SMBs) use online marketing or plan to start in the next six months, according to a new report.”
eMarketer, December 20, 2005 No Comments »
Where the Marketing Dollars Go
“eMarketer looks at Ad Age’s list of leading national advertisers and analyzes ad spending trends.”
iMedia Connection, December 8, 2005 No Comments »
“This week the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet advertising revenue figures for the third quarter. Online ad revenues totaled $3.1 billion, a 33.9% increase over same period 2004, and an increase of 4.7% over already record levels of Q2 2005.” Free until 12/28/05.
eMarketer, November 28, 2005 No Comments »
The Battle Over Big Ad Budgets
“A new eMarketer report tracks the flow of advertising dollars to the Internet — and how much of that gain is coming from traditional media.”
eMarketer, September 14, 2005 No Comments »
Direct Marketers Head for the Net
“Almost 60% of direct marketers plan to raise their online spending in 2006 — and they are shifting money from traditional channels to do it.”
eMarketer, September 6, 2005 No Comments »
News
GroupM: Web Slows Worldwide Ad Expansion, Marketing Too
“The study, “This Year Next Year Worldwide” from WPP Group’s GroupM unit, suggests that the rapid expansion of supply of online advertising opportunities is helping to satiate demand from marketers, keeping media price inflation in check for the overall advertising economy, especially in major markets such as the U.S.”
MediaPost, July 31, 2006 No Comments »
Online Ad Spend Predicted To Reach $25.9b By 2011
“ONLINE AD SPENDING WILL CONTINUE to climb for the next five years, reaching an estimated $25.9 billion by 2011, according to a report issued today by JupiterResearch.”
MediaPost, July 25, 2006 No Comments »
Online Consolidations Accelerate
“ONLINE MEDIA DEALS ALMOST DOUBLED in volume in the first half of this year but, in the absence of blockbuster acquisitions, the total value of the deals declined dramatically, according to a new report by The Jordan, Edmiston Group, Inc.”
MediaPost, July 11, 2006 No Comments »
Magna: Internet Not Suited for Mass Marketing
“The internet won’t soon challenge broadcast television as a mass medium, writes MediaPost, citing a new report by Magna Global USA - Interpublic Group’s giant TV negotiating unit.”
MarketingVox, July 10, 2006 No Comments »
ZenithOptimedia Ups Internet Ad Spend Outlook Again
“Ad spending on the Internet is now expected to account for 7 percent of global ad spend by 2008. That’s according to a forecast from ZenithOptimedia, which upgraded its outlook from an April report that pegged the Internet’s share at 6.5 percent.”
ClickZ, July 10, 2006 No Comments »
Coen Predicts 25% Surge In Internet Ad Spending
“LEADING INDUSTRY FORECASTER ROBERT COEN Wednesday revised his estimate of U.S. Internet ad spending upward, but was bearish on ad spending overall.”
MediaPost, June 29, 2006 No Comments »
PQ Media: Online Ad Spend To Surpass $19B This Year
“SPENDING ON ONLINE ADVERTISING WILL climb to around $19.96 billion this year–marking a 26 percent increase from last year’s $15.83 billion, according to new research by PQ Media.”
MediaPost, June 28, 2006 No Comments »
Cannes Lions: Old and New Go for Glory
“Last week’s big winners at the 53rd International Advertising Festival in Cannes were an indication that the Lions still has one foot firmly planted in past glory even as it tries to stand in a present full of the “challenging realities of the new, broader media world,” opines AdWeek.”
MarketingVox, June 26, 2006 No Comments »
Burnett’s Tutssel: Advertising Must Learn from Viral’s Success
“Mark Tutssel, worldwide chief creative officer at Leo Burnett, said successful future campaigns would need to imitate viral content - easy to repeatedly consume and pass around, writes the Financial Times.”
MarketingVox, June 23, 2006 No Comments »
Execs Unhappy with Marketing, Moving Spend Online
“Marketing research consultants Blackfriars Communications today released its Marketing Category Indices for 12 types of marketing spending, indicating that spending is moving to online advertising, which grew to 15 percent of overall marketing spend.”
MarketingVox, June 20, 2006 No Comments »
Commentary
“A new network model has emerged and with it, a new type of agency.” By Mark Kingdon, CEO of Organic.
ClickZ, May 9, 2006 No Comments »
“Has online advertising waited too long to prove its value? Are the days of fast, cheap results long gone?” By Dorian Sweet, executive creative director at Tribal DDB.
ClickZ, April 28, 2006 No Comments »
Where Are All the Good Online Ad Sales People?
“How to find them, support them, and measure their performance.” By Heidi Cohen, principal in Riverside Marketing Strategies.
ClickZ, April 27, 2006 No Comments »
Why Can’t We Find Good People to Hire?
“Our exec editor asks why the industry is plagued by staffing problems, and senior execs from DoubleClick, WhenU, Specific Media and more weigh in.”
iMedia Connection, April 10, 2006 No Comments »
Marketing Budget Allocation: Follow the Money
“It’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web.” By Al DiGuido of Epsilon Interactive.
ClickZ, April 5, 2006 No Comments »
The Emerging Digital Media Landscape
“What’s next for Web, TV, mobile, and in-game advertising?” BY Eric Picard of Microsoft’s MSN Monetization and Ad Planning group.
ClickZ, March 13, 2006 No Comments »
Social Nets Study has Marketing Lessons
“Pew analyst explains how a recent report helps marketers understand social networks and adjust messaging for ads at these sites.”
iMedia Connection, February 17, 2006 1 Comment »
“IN THEORY, THE INTERNET WAS supposed to be the promised land of infinite inventory, where every eyeball added another impression and Web sites produced bottomless pits of available placements. Well, theory just ain’t what it used to be.” By Steve Smith.
OMMA Magazine, February 2006 No Comments »
How Can You Not Be Excited About Interactive?
“2006 is shaping up to be a watershed year for interactive marketing. And two recent developments have me more excited than ever about our industry’s future.” By Pete Lerma.
ClickZ, February 7, 2006 No Comments »
Q&A: Interactive Heavies Weigh in on Holiday Trends
“With each consecutive holiday season, more people spend more money online. Old approaches fall by the wayside and new ones emerge. This year’s no different.”
ClickZ, November 7, 2005 No Comments »