News
Podbridge Snares Patent for Ads in Time-Shifted Content
“Podcast measurement firm Podbridge has been awarded a patent for technology that allows ads to be dynamically matched with time-shifted audio and video content. The system is aimed at delivering fresh, up-to-the-minute ads, rather than ads that age along with the stored content.”
ClickZ, July 28, 2006 No Comments »
JiWire Launches Wi-Fi Hotspot Advertising Network
MarketingVox, July 24, 2006 No Comments »
LookSmart’s AdCenter for Publishers
“LookSmart announced the launch of AdCenter for Publishers, a white label technology platform that helps publishers maintain and grow critical small and large advertiser relationships.”
iMedia Connection, July 21, 2006 No Comments »
DoubleClick Releases Spotlight Tag Bidding
“DoubleClick has announced the release of Spotlight Tag Bidding as part of their DART Search keyword management and bid management system.”
iMedia Connection, July 19, 2006 No Comments »
WSJ: Advertisers Use Eye-Tracking Tech.
“Marketers at International Business Machines (IBM) and Cisco Systems have been tapping into “heatmapping” technology to tell what parts of their emails get the most attention, The Wall Street Journal reported.”
iMedia Connection, July 19, 2006 No Comments »
netFactor Rolls Out New Analytics Capabilities
“LEAD GENERATION TECHNOLOGY AND SEARCH engine marketing firm netFactor today is launching a product that tracks visitors to business-to-business sites and then matches certain visitors’ IP addresses to their companies.”
MediaPost, July 17, 2006 No Comments »
iMedia Connection, July 12, 2006 No Comments »
24/7 Releases Open Adstream 6 Network
“24/7 Real Media, Inc. has released Open AdStream 6 Network Edition, an integrated ad management technology designed to meet the needs of online advertising networks.”
iMedia Connection, June 30, 2006 No Comments »
DoubleClick Bows Optimization Tool
“DoubleClick has unveiled a new optimization tool for its DART ad-serving platform that lets publishers use statistical modeling technology to match ads with the audience that will deliver the greatest return.”
ClickZ, April 24, 2006 No Comments »
Entriq Multimedia Ad Serving Platform
“Entriq announced the launch of Ad Delivery Service, an integrated advertising and content serving platform.”
iMedia Connection, February 13, 2006 No Comments »
Commentary
First-Party Vs. Third-Party Cookies: Risks And Benefits
By Roy Shkedi.
MediaPost, March 15, 2006 No Comments »
“Viral videos aren’t the only way to capture user attention. Providing utility works, too.” By Pamela Parker of ClickZ.
ClickZ, March 10, 2006 No Comments »
Click-to-Call Can Boost Conversions
“eStara’s CEO describes the applications for this technology, and explains how marketers benefit from adding it to their sites and online ads.” By John Federman.
iMedia Connection, March 6, 2006 No Comments »
Ad Serving When Companies Collide
“A Fox Interactive VP describes how to integrate ad technologies and products post merger or acquisition.” By Michael Stoeckel.
iMedia Connection, March 6, 2006 No Comments »
“CrownPeak Technology’s VP details why you shouldn’t build your own website management application.”
iMedia Connection, February 14, 2006 No Comments »
Web 2.0: Upgrade or Revolution?
By Hans-Peter Brøndmo
ClickZ Experts, November 14, 2005 No Comments »