Studies
Online Video Advertising: Not an Oxymoron Anymore
“eMarketer estimates that spending for Internet video advertising in the US will nearly triple in 2007 to $640 million from this year’s $225 million.” Free until 12/29/05.
eMarketer, November 28, 2005 2 Comments »
Video Downloads: A Niche Market With Potential
“The launch of the video iPod and availability of ABC shows on iTunes generate interest in watching video online or on portable devices; however, video isn’t new to the Web. A report expected to be released today from Points North Group gauges interest in “video everywhere.”"
ClickZ Stats, November 7, 2005 No Comments »
Online Publishers Association commissioned study , February 8, 2005 No Comments »
Video Ads Achieve Greater Branding Impact With Fewer Impressions
Dynamic Logic, December 1, 2004 No Comments »
News
Online Video Market To Surge Tenfold by 2010
“THE GLOBAL MARKET FOR ONLINE video content will expand tenfold by 2010–topping 130 million households, according to a new report released Wednesday by market research company In-Stat.”
MediaPost, August 3, 2006 No Comments »
AOL Unveils Robust Video Portal
“Since its acquisition of video search engine Singingfish nearly three years ago, AOL has dabbled in online video search and content distribution. Now, as the beleaguered company shifts towards an ad-supported rather than subscription-based business, it has unveiled a full-fledged foray into the exploding world of Web video. “
ClickZ, July 31, 2006 No Comments »
DoubleClick Bows Ad Tool for Flash Environments
“DoubleClick says its DART Motif for Flash-in-Flash powers measurable and engaging advertising within immersive flash and video environments.”
MarketingVox, July 25, 2006 No Comments »
vMix and Fox Strike Partnership
“Video-sharing site vMix is expected to go public with a relationship with Fox Home Entertainment today. The deal will provide Fox-controlled copyrighted content in branded channels on the site.”
ClickZ, July 25, 2006 No Comments »
YouTube Traffic Quadruples In First Half Of ‘06
“VIDEO SHARING SITE YOUTUBE SAW traffic surge 75 percent the week of July 9, when it posted video World Cup footage showing French captain Zinédine Zidane head-butt attack against Italian defender Marco Materazzi, according to new data from Nielsen//NetRatings.”
MediaPost, July 24, 2006 No Comments »
Gotuit Unveils Ad-Supported Video Site
“DIGITAL MEDIA FIRM GOTUIT TODAY will launch an ad-supported broadband video on demand portal that features news, sports, music, and entertainment clips.”
MediaPost, July 24, 2006 No Comments »
YouTube Rival Revver’s Killer App Is Its Ad Model
“What happens when you mix Diet Coke, peppermint Mentos, and a new viral-video ad model? An instant sensation and a payout of almost $30,000 to the content creators of the “Extreme Diet Coke and Mentos Experiment.”"
Ad Age, July 18, 2006 No Comments »
“DIGITAL MARKETING TECHNOLOGY COMPANY ATLAS has forged a deal with Concurrent Technology, a digital video tech firm, and Everstream, a digital ratings data service owned by Concurrent, to create a network for buying, executing, and tracking the results of digital video ads.”
MediaPost, July 13, 2006 No Comments »
“COMPUTER GIANT HEWLETT-PACKARD WEDNESDAY LAUNCHED new video ads online as part of the company’s continuing branding campaign for its personal computers.”
MediaPost, July 13, 2006 No Comments »
Owen Wilson Touts ‘Dupree’ In Viral Campaign
“UNIVERSAL PICTURES IS HARNESSING THE Internet to promote its upcoming comedy “You, Me and Dupree,” with clips that contain footage of Owen Wilson produced exclusively for the Web.”
MediaPost, July 10, 2006 No Comments »
Commentary
“Online video is the new upfront. Should you jump in?” By Ian Schafer, CEO and founder of Deep Focus.
ClickZ, May 5, 2006 No Comments »
Coming Soon: Contextual Video Advertising
“Contextual advertising will take online video to a whole new level.” By Sean Carton chief strategy officer at idfive.
ClickZ, May 1, 2006 No Comments »
What Ever Happened to Clickable Video?
“Clickable video builds brand by engaging consumers and inciting an immediate response. Where is it, and who’s using it?” By Tessa Wegert, digital media strategist with Enlighten.
ClickZ, April 27, 2006 No Comments »
Creating Our Own Clutter: Everyone Loves Video Advertising
“The state of online advertising has been worsened by publishers’ commoditization of rich media advertising inventory.” By Ian Schafer, CEO and founder of Deep Focus.
ClickZ, April 21, 2006 No Comments »
Case Study: Video Promotes Pageant
“The CEO of Rovion Inc. shows how an interactive video played on TVGuide.com helped boost viewership of the “Miss America Pageant” on CMT.”
iMedia Connection, April 21, 2006 No Comments »
“Online video is decentralizing TV. Is this the end of rich media banners?”
ClickZ, April 14, 2006 No Comments »
“Broadband Enterprises’ COO explains why online video is not only strategically effective, but cost-effective, too.” By Bryon Evje.
iMedia Connection, April 13, 2006 No Comments »
“Industry veteran Cory Treffiletti talks with our news editor about Klipmart’s upfront initiative, and about online video in general.” By Roger Park.
iMedia Connection, April 12, 2006 No Comments »
“The perfect storm of online video advertising.” By Ian Schafer of Deep Focus.
ClickZ, March 24, 2006 No Comments »
“Creating footage for your interactive campaigns is nothing like shooting for TV, agencies are learning.”
ClickZ, March 20, 2006 No Comments »