Studies
Giving Clicks Credit Where They’re Due: What You Need To Know When Allocating Your Search Budget
Here’s the MediaPost article
360i/SearchIgnite Whitepaper, May 2006 No Comments »
A suvey released last month by the Online Publishers Association, inconjunction with the Media Management Centre at Northwestern University, identified the key experiences that drive web site usage.
Online Publishers Association, June 2005 No Comments »
News
“At least half of the 12 biggest banks in America are developing or have released live chat capabilities on their websites. Through live chats, customers can receive real-time help with loans, advice on buying a house and pitches for new products and services, according to The Wall Street Journal.”
iMedia Connection, July 10, 2006 No Comments »
Guidelines Developed for Mobile Websites
“The Worldwide Web Consortium (W3C) of 30 industry players, including some of the leading wireless and internet companies - such as Nokia, Vodafone and Google - have provisionally agreed on a set of website development guidelines for making it easier to surf the mobile web, reports Reuters.”
MarketingVox, June 27, 2006 No Comments »
Study: Top 4 Percent of Queries Matter Most
“Optimizing a site for the top 4 percent of search queries will improve site search results for half of all searchers, according to a study by the Patricia Seybold Group using anonymous data from WebSideStory’s clients.”
ClickZ, June 6, 2006 No Comments »
Report: B2B Websites Too User-Unfriendly
“Business-to-business websites provide a less-fulfilling user experience than business-to-consumer sites, according to Nielsen Norman Group’s first B2B Website Usability report, writes DM News.”
MarketingVox, May 31, 2006 No Comments »
Survey: Net Users Easing Up on the Cookie Hate
“Marketers expressed some dismay last year when a series of studies found a previously unmeasured hatred for cookies in the heart of many an Internet user — and a common predilection to delete them.”
ClickZ, April 27, 2006 No Comments »
Web Development Sees ‘Marketing Renaissance’
“After a few post-bubble years of minimal spending for Web site maintenance, more companies are now looking to spend money on major Web development projects.”
ClickZ, April 6, 2006 No Comments »
CSTV, Coca-Cola Host Live Final-Four Microsite
“CBS’S SPORTS SITE, CSTV.COM, AND Coca-Cola have launched a co-branded microsite that will host live coverage of the festivities and events surrounding this weekend’s NCAA Men’s Final Four college basketball tournament.”
MediaPost, March 30, 2006 No Comments »
Gaming Sites On Top, PR Sites On Bottom of Website Effectiveness Study
“The Web Marketing Association, sponsor of the annual international WebAward competition, today announced the findings of a decade-long study of Web development trends across more than 80 industries.”
Adrants, March 15, 2006 No Comments »
“Hilton is boosting efforts to get more of its customers booking online and, to that end, has launched dozens of microsites designed for specific audiences.”
ClickZ, March 8, 2006 No Comments »
120 ‘Feature’ Films for the VW Passat
“Volkswagen of America has created a microsite featuring 120 mini-films, each representing a feature of the 2006 Passat sedan. The effort is part of the automaker’s multi-channel “120 not-so-standard features” ad campaign.”
ClickZ, October 31, 2005 1 Comment »
Commentary
When a Promo Isn’t Just a Promo
“The Weather Channel created a microsite to promote a TV program, and used multiple media to promote the microsite as a standalone entertainment piece.”
iMedia Connection, April 25, 2006 No Comments »
Time to Spring-Clean Your Site?
“Tips to help you spring-clean your Web site and ease site maintenance going forward.” By P.J. Fusco.
ClickZ, April 12, 2006 No Comments »
How Behavioral Data Aids Site Design
“Coremetrics’ VP of marketing describes the type of info needed by ecommerce sites to better merchandise their products.”
iMedia Connection, March 30, 2006 No Comments »
Define Success for Non E-Commerce Sites
“It’s imperative to define a successful visit, even if it doesn’t sell anything.” By Jason Burby of ZAAZ.
ClickZ, March 28, 2006 No Comments »
What Not to Do When Analyzing Your Site
“ThinkMetrics’ CEO refutes common analytic measures, and describes what to measure instead.” By Brandt Dainow.
iMedia Connection, March 23, 2006 No Comments »
Leveraging On-Site Search Data
“Lower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site.” By Jason Burby of ZAAZ.
ClickZ, March 14, 2006 No Comments »
Why Web Site Redesigns Fail… And What You Can Do About It
“WHETHER CHANGING THE DESIGN, UPDATING a global brand, or reinvigorating a marketing program, a site relaunch is often a recurring major project on a marketer’s to-do list.” By Elizabeth Torrie Zwaryczuk of RedDot.
MediaPost, March 10, 2006 No Comments »
“Avenue A | Razorfish’s general manager explains how to design your site to maximize search results.” By Pete Stein.
iMedia Connection, March 8, 2006 No Comments »
Website Redesign in Three Steps
“Offermatica’s CEO explains what it takes to successfully re-launch your website.” By Jamie Roche.
iMedia Connection, March 6, 2006 No Comments »
The Value of Site-Side Analytics and Optimization
“Why do marketers optimize their campaigns, but not their Web site?” By Jason Burby of ZAAZ.
ClickZ, February 28, 2006 No Comments »