Studies
Marketers Talk About Word of Mouth
“A new study from Osterman Research and BoldMouth.com reports the responses of over 100 online marketers on the state of word of mouth marketing in the US.”
eMarketer, February 8, 2006 No Comments »
Psst! Here’s Some Viral Marketing News… Pass It On.
“According to a report just released by Sharpe Partners, a marketing agency, 89% of US adult Internet users share content with friends, family and associates by e-mail, and they do so often.”
eMarketer, January 31, 2006 No Comments »
Measuring the influence of bloggers on corporate reputation
A study on how Jeff Jarvis of Buzzmachine’s ranting affected Dell’s image.
Public Relations Online, December 2005 No Comments »
News
Study Dispels WOM Marketing Myths
“The Keller Fay Group has released “The Steak is the Sizzle,” a report that found products that are easy to discuss and recommend are more likely to find success through word-of-mouth (WOM) marketing than products that are simply perceived to be new and innovative.”
iMedia Connection, July 21, 2006 No Comments »
BzzAgent: Word-of-Mouth Hinges On Quality, Not Novelty
“For the report, the Keller Fay Group and BzzAgent surveyed 3,235 of BzzAgent’s unpaid evangelists, who talk up products in person, online, and on the telephone.”
MediaPost, July 20, 2006 No Comments »
Viral Marketing: How To Make It A Healthy Practice
By David Baker, vice president of e-mail marketing and analytical solutions at Agency.com.
MediaPost, July 17, 2006 No Comments »
Burnett’s Tutssel: Advertising Must Learn from Viral’s Success
“Mark Tutssel, worldwide chief creative officer at Leo Burnett, said successful future campaigns would need to imitate viral content - easy to repeatedly consume and pass around, writes the Financial Times.”
MarketingVox, June 23, 2006 No Comments »
“WOM, Allrecipes.com Help Turn Sara Lee Bread into Dough
“When Sara Lee launched its Soft & Smooth Whole Grain Wheat Bread, the company started a word of mouth campaign and turned to AllRecipes.com for a partnership, writes MediaBuyerPlanner.”
MarketingVox, June 23, 2006 No Comments »
WOM Firms Devotes Wiki To Social Media
“SHOWING THE GROWING IMPORTANCE TO marketers of consumer-generated media, word-of-mouth analytics firm Cymfony today will bow a blog and wiki dedicated to studying the interplay between traditional media, social media, and the public.”
MediaPost, June 19, 2006 No Comments »
BzzAgent to Expel 10,000 ‘Pests,’ Revamp Rewards
“Word-of-mouth marketing and media firm BzzAgent will expel up to 10,000 “pests,” its term for BzzAgent community members who have violated the company’s terms of service.”
MarketingVox, June 19, 2006 No Comments »
“IN A MOVE TO STRENGTHEN its word-of-mouth marketing capabilities, WPP’s GroupM announced Wednesday that it is acquiring M80, a smaller firm established in 1998 that specializes in online word-of-mouth with a focus on community activation and viral marketing.”
MediaPost, June 15, 2006 No Comments »
“SMALLER COMPANIES TAKE A MORE hands-on approach to generating word-of-mouth about their products and services than do larger companies with more ad dollars to spend, according to a Jupiter Research report released on Tuesday.”
MediaPost, June 14, 2006 No Comments »
WOMMA Launches WOM Research Site
MediaBuyerPlanner, June 6, 2006 No Comments »
Commentary
“Agencies doing word of mouth and buzz marketing tend to split into two camps: those working with existing networks, be they online or off, and those that roll their own.” By Zachary Rodgers.
ClickZ, July 12, 2006 No Comments »
The Word-of-Mouth Industry Is Much More Than I Say It Is
By Dave Balter, founder and CEO of BzzAgent, Inc.
MediaPost, May 2, 2006 No Comments »
“Some new research shows how quickly word of mouth can spread from unhappy retail customers.”
Church of the Customer blog, March 17, 2006 No Comments »
Serving Viral Marketing to Hungry Consumers
“A new study shows viral marketing is still popular with consumers. But will too many cooks spoil the broth?” BY Tessa Wegert of Enlighten.
ClickZ, February 16, 2006 No Comments »
Three WOM Channels You Can’t Ignore
“A shift in the media landscape makes it imperative for marketers to go “beyond the browser” with marketing efforts.” By Leah Woolford of USDM.net.
iMedia Connection, February 14, 2006 No Comments »
“BuzzMetrics’ Gary Stein speaks with iMedia about word-of-mouth marketing and how his company leverages it.”
iMedia Connection, February 7, 2006 No Comments »
“Alan Chapell reports on a recent study that indicates that WOM campaigns can only benefit from honesty.”
iMedia Connection, Febuary 6, 2006 No Comments »
“Word-of-mouth campaigns are for confident marketers who know their efforts will live well beyond the launch.” By Mark Kingdon of Organic.
ClickZ, January 31, 2006 No Comments »
Word of Mouth: Coming to a Marketplace Near You
“Five steps to help you practically implement and support word of mouth in online marketing.” By Dave Evans of HearThis.com.
Find your core talkers and get them talking
Give people something to talk about
Offer talkers the tools for talking
Take part
Track it
ClickZ Experts, January 18, 2006 No Comments »
The Latest Word on Word of Mouth
“Three recent job-hops caught my attention because they all have one thing in common: word of mouth marketing.” By Pamela Parker.
ClickZ Experts, January 13, 2006 No Comments »