Verizon, ABC Seek ‘Desperate,’ ‘Lost’ Audience

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“ABC and Verizon Wireless are betting that viewers’ interest in “Desperate Housewives” and “Lost” will extend beyond TVs and PCs to mobile phones - they announced last week new content sites on Verizon Wireless’s Mobile Web 2.0, housed under the “entertainment” tab of the Mobile Web 2.0 homepage, writes InternetNews.”

MarketingVox, November 21, 2005