RSS Advertising May Work Around Spam Issues

“RSS? “What is that?”, you ask. Really Simple Syndication was originally established as a way to distribute news updates to individuals and is now becoming a way for marketers to distribute product alerts and other messages. A small percentage of users are currently familiar with the term, but that number is about to grow higher as marketers begin to experiment further with RSS and perhaps one day make it a significant way to reach online customers.”

eMarketer, March 8, 2006