CPG Marketers Think Outside the Box

“When P&G, the company that put the soap into television “soap operas,” begins offering music downloads on a relationship-building site to drive newsletter sign ups, it’s a sure sign the consumer packaged goods (CPG) industry is changing. The Internet is becoming a place where consumers interact with brands in more meaningful ways than watching a 30-second TV spot.”

eMarketer, January 11, 2006