Dove Promotes Calming Night via “Webisodes”

“Unilever’s Dove brand is launching a multi-media effort for its Calming Night products in which print, television and online ads all point to a site featuring three original Webisodes. The short films, produced by agency Mindshare Entertainment, were directed by Penny Marshall and feature actress Felicity Huffman.”

ClickZ, March 2, 2006