Cinderella BB’s Boost School Brand and Web Traffic

“The George Mason basketball team, though, was the big winner among viewers as the 11th-seeded team made it all the way to the Final Four before losing to Florida. The school’s website saw an increase in market share of visits by 393 percent after they advanced to the Final Four, and the school’s admissions site increased 151 percent the next day.”

MediaPost, April 10, 2006