Parents Want Food Marketing Directed To Them, Not Children, Via Online Resources

“A recent Consumer Preferences Index poll by Prospectiv, owner of Healthier.com, Eversave.com and TheKnowledgeShop.com, reported that 77 percent of parents want marketing of children’s food products directed at them, not their children, and 82 percent said they would like to use web-based resources to find children’s food information.”

MediaBuyerPlanner, February 16, 2006