Political Ad Blitz in Key Markets Tightens Inventory

“Two months after Magna Global warned its clients to “be flexible” and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, MediaPost writes (via MediaBuyerPlanner).”

MarketingVox, April 4, 2006