NBC Olympics Website Rises to Occasion, Unlike TV

“With a week of competition still left in the Winter Games in Turin (Torino), Italy, NBC’s video-rich Olympics website, NBCOlympics.com, has attracted more than 167 million pageviews, surpassing the 145 million for the entire 2002 Winter Games in Salt Lake City, reports the Associated Press.”

MarketingVox, February 20, 2006