Record Traffic for March Madness Online

“On Day 1 of March Madness (Thursday), more than 1 million video streams carried CBS’s free on-demand, out-of-market NCAA men’s basketball games, serving more than 268,000 simultaneous streams - a record-breaking day for a sports event streamed live on the internet, report Reuters and the Hollywood Reporter.”

MarketingVox, March 20, 2006