Super Bowl XL: Advertising’s Winners and Losers

“Raising the question of the ROI of Super Bowl advertising brings you to a place squarely in the crossfire between the left-brain and right-brain halves of the marketing world. Although no one releases sales results specifically attributed to their in-game ads, I believe that the most successful advertisers deliver spots as part of an integrated campaign. With that in mind, here’s my take on the top three winners and losers from Super Bowl XL.”

Charlene Li's Blog, February 6, 2006