Campaign Brings M&M Comic Book Online

“An integrated online and offline campaign developed for M&Ms Minis by Masterfoods USA’s agency of record, BBDO New York, takes a print comic book (”The Swarm”) drawn by Marvel Comics artists to create an interactive online experience designed to encourage targeted users - 7-14-year-old boys and girls - to spend more time with the M&Ms brand, writes ClickZ.”

MarketingVox, November 22, 2005