Chrysler To Sponsor ‘Person of the Year’ Promos

“CNN AND CHRYSLER CORP. TODAY are expected to announce a multimillion-dollar ad deal that, in addition to TV and print, will include broadband Internet, wireless, podcasting, Video On Demand, and interactive TV components. The impetus for the deal is CNN’s upcoming coverage of Time magazine’s 2005 “Person of the Year” issue, for which Chrysler is providing exclusive sponsorship.”

MediaPost, November 21, 2005