Hershey Launches 360-Degree ‘Taste and Believe’ Take 5 Campaign
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“The Hershey Company has announced that for its Take 5 candy bar it is launching a 360-degree marketing campaign that in addition to a full slate of TV commercials will offer in-theatre promotions, online advertising, an extensive sampling program, buzz marketing and public relations.”
MarketingVox, March 13, 2006
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