Hershey Launches 360-Degree ‘Taste and Believe’ Take 5 Campaign

“The Hershey Company has announced that for its Take 5 candy bar it is launching a 360-degree marketing campaign that in addition to a full slate of TV commercials will offer in-theatre promotions, online advertising, an extensive sampling program, buzz marketing and public relations.”

MarketingVox, March 13, 2006