Blogs, Pods and Really Simple Stuff Deliver Advertising At An Increasing Rate

“The first installment in PQ Media’s Alternative Media Research Series, the Blog, Podcast and RSS Advertising Outlook, reports that advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end or 2005, a 198.4% increase over the 2004 level.”

MediaPost, April 12, 2006