Telemundo Looks To The Internet

“NBC-OWNED HISPANIC TV BROADCASTER TELEMUNDO is hewing close to the strategies of “mainstream” broadcasters by betting big on the Internet, according to Steve Mandala–Telemundo’s senior vice president of sales and marketing–who touted the network’s new partnership with Internet search giant Yahoo at Telemundo’s upfront presentation on Tuesday.”

MediaPost, May 17, 2006