‘White’ Agencies Are ‘Biased, Greedy, Stupid’

“Writing on TalentZoo as a guest columnist, copywriter, brand consultant and author Hadji Williams brings to light the rampant dismissal among major agencies of multicultural advertising and explains how “ethnic” agencies are brought in by AOR’s at the last minute to black/Latino/Asian-ize campaigns only to have them end up looking stupid and perpetuating stereotypes.”

Adrants, December 8, 2005

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