Dreary Headlines, Too, Are Google’s Doing

“At a time when website traffic - readers, that is, and therefore advertisers - can make or break publishers, and search engines drive up to one-third of traffic to news sites, writes the New York Times, the journalistic art of writing headlines that please readers as well as editors is undergoing the trials and tribulations of having to serve a third master, too: search engines.”

MarketingVox, April 10, 2006