Super Bowl Marketers Fail To Mesh TV, Web Efforts

“COMPANIES ARE WILLING TO SPEND $2.4 million on 30 seconds in the Super Bowl, but still lag in integrating those pricey spots online. That’s the conclusion of search engine marketing firm Reprise Media, which Monday released its Super Bowl Search Marketing Scorecard, grading companies on the integration between their Super Bowl ads and their Web presence.”

MediaPost, February 7, 2006